Neon Airlines

Airlines concept

Project brief: Create a new, digitally centered airline that disrupts the airline industry with game changing solutions, strategy and tactics.

Our solution: NEON, an airline would be focused around improving the passenger journey through entertainment.

After researching the airline industry, developing personas and mapping passengers' pain points and journeys, we positioned our airline around one simple insight - passengers are bored. We developed exclusive flight experiences, digital entertainment options, and a viral launch event to make Neon THE entertainment airline.

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Cynthia Lu: art director, UI designer, logo/branding designer, strategist, conceptor
Anna Watson: strategist, conceptor, copywriter, researcher, designer
Gina Son: researcher, designer, conceptor
Priyanka Patil: researcher

All photography and most icons used/modified for mockup purposes. We do not take credit for any of the photography/imagery used in this project.

Winter 2015