We are Hong Kong

Brand Manual

Project brief: Develop new branding for the city of Hong Kong.

My solution: We are Hong Kong is a brand that brings people back to the real heart of Hong Kong - not the concrete buildings, not the nonstop shopping, but the everyday people of Hong Kong and their stories.

For this project, I created a brand manual that details the brand's new personality, identity, and experience.

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Cynthia Lu: strategist, conceptor, designer

All photography used/modified for mockup purposes. I do not take credit for any of the photography/imagery used in this project.

Fall 2015