Project brief: Develop new branding for the city of Hong Kong.
My solution: We are Hong Kong is a brand that brings people back to the real heart of Hong Kong - not the concrete buildings, not the nonstop shopping, but the everyday people of Hong Kong and their stories.
Cynthia Lu: strategist, conceptor, designer
All photography used/modified for mockup purposes. I do not take credit for any of the photography/imagery used in this project.