Since 2014, I have been working with Adhoc Industries on BostonBRT, an initative to bring Bus Rapid Transit (BRT) to Boston.
Our client approached us with a challenging task: engage a city in a conversation that moves world class public transportation beyond an old stigma. BRT is an innovative transit system that can vastly improve travel times, mobility, and comfort for residents and commuters in cities. Currently, testing and research is being conducted to determine the feasibility of bring BRT to Boston, Cambridge, and Somerville.
What we did: While most public transportation projects become boring, serious, and far from creative, we decided to hit the public with a brand that was artistic, modern, and friendly.