Project brief: Address gender inequality and identity in fashion retail.
Our solution: Mxfit, an app that eliminates the pains the LGBTQ community faces when shopping in-store or online.
Cynthia Lu: art director, UI designer, strategist, conceptor, graphic designer
Katie Williamson: strategist, conceptor, copywriter, researcher
All photography used/modified for mockup purposes. We do not take credit for any of the photography/imagery used in this project.